Philip Morris capitalized on the growing health consciousness trend when it acquired Miller Brewing Company, and then redefined competition in the beer industry with its introduction of low-calorie beer (Miller Lite). This health trend represents which type of force?
A)Social
B)Political
C)Legal
D)Technological
E)Demographic

Question

Quizplus · Accepted Answer

The growing health consciousness trend represents a social force, as it is a result of changes in attitudes, beliefs, and values of society regarding health and wellness.

Philip Morris Capitalized on the Growing Health Consciousness Trend When