The personalized approach to news information gathering was referred to by Cass Sunstein (2002)as

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Cass Sunstein referred to the personalized approach to news information gathering as "ego casting," which refers to the idea that individuals are constructing their own information environments that cater to their personal preferences and beliefs. This can lead to a lack of exposure to diverse opinions and a reinforcement of existing biases. The other options are not relevant to this concept.

The Personalized Approach to News Information Gathering Was Referred to by Cass