Which metaphor for the media's reach does sociologist Todd Gitlin consider more apt than "global village"?

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In his book "Media Unlimited," Todd Gitlin argues that the metaphor of a "global torrent" is more apt than the "global village" because it captures the idea of a constant and overwhelming flow of information, rather than a sense of community or interconnectedness. The metaphor of a "global wave" could be seen as too limited in scope, while "global quagmire" has negative connotations and "global city" implies a fixed location, rather than the fluidity of information dissemination.

Which Metaphor for the Media's Reach Does Sociologist Todd Gitlin