Which of the following customer service elements can be classified as examples of pre-transaction elements?
A) Salesperson politeness and order processing capabilities
B) Warranty repair capabilities and customer complaint resolution
C) Product returns and information about the operation of the product purchased
D) Customer service policies and the company's choice of organizational structure

Question

Quizplus · Accepted Answer

Pre-transaction elements refer to those customer service elements that are present before any transaction takes place. Among the options given, customer service policies and the company's choice of organizational structure are pre-transaction elements. Both of these elements define how the company will conduct its customer service operations, even before any customer makes a purchase. Salesperson politeness, order processing capabilities, warranty repair, customer complaint resolution, product returns, and information about the operation of the product purchased are post-transaction elements as they come into play after a purchase transaction has been made.

Which of the Following Customer Service Elements Can Be Classified