Which of the following statements about consumer focused programs/initiatives is TRUE?
A) Customers want additional support services and other offerings that add value to their initial product or service purchases
B) CRM programs are simple in that they involve treating customers properly and making them feel valued
C) CRM programs are complex in that they involve identifying all customers, their needs, and then creating a system geared towards completely satisfying the customer.
D) All of these

Question

Quizplus · Accepted Answer

All the statements are true as they describe different aspects of consumer-focused programs and initiatives, including the desire for added value, the complexity of CRM programs, and the importance of customer satisfaction.

Which of the Following Statements About Consumer Focused Programs/initiatives Is