Inconsistency from Franchisee to Franchisee Is Generally to Be Avoided

Inconsistency from franchisee to franchisee is generally to be avoided in a franchise system because:

A) It will erode brand value
B) Different pricing is considered unfair by the customer
C) Offering different products in different markets cannot be properly management
D) Information system and financial control, including auditing cannot be properly conducted
E) It leads to confusion throughout the value chain