Bridget rates a new song as only fair the first time she hears it. According to the mere-exposure effect, as the song is played more and more on the radio, she will begin to rate the song as

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The mere-exposure effect suggests that the more we are exposed to something, the more familiar and therefore more likable it becomes. As Bridget hears the song more and more, she will become more familiar with it, and therefore more likely to rate it as better than she originally did.

Bridget Rates a New Song as Only Fair the First