Research on electronic brainstorming suggests that the difference in performance between nominal groups and interacting groups is probably due to

Question

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Process loss refers to the negative impact of group interaction on problem-solving, such as individuals not contributing their ideas fully or getting sidetracked by unrelated discussions. Electronic brainstorming reduces process loss by allowing individuals to contribute ideas without the social pressures and distractions of face-to-face interaction. Therefore, the superior performance of electronic brainstorming is likely due to reduced process loss, rather than social or personality factors.

Research on Electronic Brainstorming Suggests That the Difference in Performance