Bill finds it very difficult to start an exercise program because he hates the unpleasant feelings of stiffness and sore muscles that he is sure he will experience at the beginning of each workout.Bill is evidently experiencing:

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Bill is experiencing forecasting myopia, which means he is focusing too much on the short-term discomfort of starting an exercise program rather than the long-term benefits. This is preventing him from starting an exercise program. Low exercise self-efficacy would refer to a lack of confidence in one's ability to exercise, while low self-esteem would refer to a negative perception of oneself overall. Aerobic anxiety is a term used to describe the fear or nervousness individuals may experience before starting an exercise program or during exercise.

Bill Finds It Very Difficult to Start an Exercise Program