The text recommends that chances of retaining a customer depend primarily on:
A) customer satisfaction with the business.
B) relating to customers without change so long as it seems to be working.
C) offering services that seem to be relevant to the market.
D) sticking with existing business practices.
Correct Answer:
Verified
Q6: In connection with marketing, an owner manager:
A)
Q7: Consumers looking for lasting values and tangible
Q8: Psychographic segmentation:
A) is based on personality types.
B)
Q9: The text identifies four important marketing variables.
Q10: Which is not an external influence of
Q12: A marketing plan is not:
A) an annually
Q13: CRM stands for:
A) Customer Relationship Metrics.
B) Customer
Q14: Before developing a marketing strategy, goals and
Q15: Marketing action and strategy decisions budgets:
A) define
Q16: A company's mission:
A) explains what profit levels
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