Generally speaking,quantitative content analyses tend to________and qualitative content analyses tend to_________.
A) be deductive; be inductive
B) be inductive; be deductive
C) use units of analysis; use units of observation
D) use units of observation; use units of analysis
E) none of these

Question

Quizplus · Accepted Answer

Quantitative content analyses typically use deductive reasoning to test pre-existing theories or hypotheses, while qualitative content analyses tend to use inductive reasoning to develop theories or generate insights from the data.

Generally Speaking,quantitative Content Analyses Tend To________and Qualitative Content Analyses Tend