Units of analysis are defined as___________whereas units of observation are defined as_______.
A) the units from which observation is collected; the units about which information is collected.
B) the units about which information is collected ; the units from which information is collected.
C) the focal research where something is found; part of the analysis.
D) part of the analysis; the focal research where something is found.
E) none of these.

Question

Quizplus · Accepted Answer

Units of analysis are the units about which information is collected, and units of observation are the units from which information is collected. This distinction is important in research design and methodology, as it clarifies what is being studied (analysis) and from where or whom data are gathered (observation).

Units of Analysis Are Defined As___________whereas Units of Observation Are