Like other kinds of social research,one of the first steps in content analysis is to determine
A) the number of cases that the research will focus on.
B) the kind of medium that the analysis will focus on.
C) the units of analysis that the research will focus on.
D) the ease of accessibility of the subject matter.
E) none of these.

Question

Quizplus · Accepted Answer

The units of analysis refer to the specific aspects of the content that will be analyzed, such as words, images, or messages. It is important to determine the units of analysis at the outset of the research in order to maintain consistency and avoid ambiguity. The other options listed may also be important considerations, but they are not the first step in determining the focus of the content analysis.

Like Other Kinds of Social Research,one of the First Steps