If you were interested in the difference between commercials shown during children's and adult's TV programs,
Your units of observation would be_______and your units of analysis would be________.
A) children's and adult's TV programs? commercials attached to those programs
B) commercials attached to the programs ? children's and adult's TV programs
C) all commercials; all programs
D) all programs; all commercials
E) none of these.

Question

Quizplus · Accepted Answer

The units of observation would be the children's and adult's TV programs because that is what we are comparing. The units of analysis would be the commercials attached to those programs because that is what we are interested in analyzing the differences between.

If You Were Interested in the Difference Between Commercials Shown