One advantage of content analysis is that
A) it is clearly superior to other methods of research for testing hypotheses about various forms of communication.
B) it requires little knowledge of the social sciences and is therefore easy to conduct.
C) it can be conducted with a relatively small expenditure of time, money, and person power.
D) the researcher can make few mistakes in the coding of data without affecting the research findings.
E) it has little advantage over other methods.

Question

Quizplus · Accepted Answer

Compared to other research methods, content analysis is less time-consuming and requires less manpower. This is because data can be easily collected from existing sources, such as newspapers, websites, or social media, without having to create surveys or conduct interviews. Additionally, the use of software programs can greatly speed up the analysis process.

One Advantage of Content Analysis Is That