Which of the following statements is true of a multinational enterprise with a geocentric approach?
A) The enterprise has a truly global mind-set that adopts ideas without regard to their origin.
B) The enterprise places a strong emphasis on the practices, policies, and culture of the home country.
C) The enterprise operates in a local fashion with practices varying among different countries.
D) The enterprise operates in a standardized fashion across all countries.

Question

Quizplus · Accepted Answer

A geocentric approach means that the multinational enterprise has a global mind-set which adopts ideas without regard to their origin. This approach is not biased towards the practices, policies, and culture of the home country (ethnocentric approach) or the local practices of different countries (polycentric approach). Instead, it seeks to integrate the best practices from around the world into a standardized approach that can be used in all countries where the enterprise operates.

Which of the Following Statements Is True of a Multinational