Zibb is a transnational electronics company based in Germany. It has factories in China, Mexico, and India. The company aims to streamline its manufacturing operations for maximum efficiency and profit. To this end, Zibb adopts the best manufacturing and packaging practices from around the world. This also leads to the creation of a global mind-set that adopts ideas without regard to their origin. Which of the following international orientations has Zibb adopted?
A) The polycentric orientation
B) The regiocentric orientation
C) The geocentric orientation
D) The ethnocentric orientation

Question

Quizplus · Accepted Answer

Zibb has adopted a geocentric orientation in which it views the world as a single market and seeks to use the best practices from around the world to create maximum efficiency and profit. This is different from an ethnocentric orientation, which views the parent country's practices and beliefs as superior, a polycentric orientation, which focuses on the practices of the host country, and a regiocentric orientation, which focuses on a particular region or cluster of countries.

Zibb Is a Transnational Electronics Company Based in Germany