Maria, a Brand Manager at MediaDay Inc., is formulating a strategic plan for her organization. She has identified the organizational mission and conducted a SWOT analysis of the business. Which of the following is most likely to be Maria's next step in the strategic planning process?

Question

Quizplus · Accepted Answer

Once the organizational mission and SWOT analysis have been identified, the next step in the strategic planning process is to establish goals and objectives. This step involves setting specific, measurable, achievable, relevant, and time-bound targets that will guide the organization's efforts towards achieving its mission. Only then can the organization evaluate and reassess strategies, formulate supporting functional strategies, and implement strategies that will help achieve these goals and objectives.