A sales rep is making a sales call to a potential corporate customer. The sales rep is explaining how the product will help the customer increase productivity using facts and figures from prior customers. Which individual tactic is the sales rep using in this situation? a. rational persuasuon
b. inppirational appeals
c. consultation
d. ingratiation
e. personal appeals
f. exchange
g. coalition
h. legitimization
i. pressure
Correct Answer:
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