When you focus on the content of a person's persuasive message and not on details of the speaker him- or herself,you are using __________ route processing.

Question

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Central route processing is a type of cognitive processing that involves focusing on the central message of the argument rather than peripheral details or characteristics of the speaker. This type of processing is more likely to lead to lasting attitude and behavior change.

When You Focus on the Content of a Person's Persuasive