TABLE 7-5
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 7-5, the manager decides to ask a sample of customers, who have bought a DVD player made by the company and filed a complaint over the past year, to fill in a survey about whether they are satisfied with the product. This method will most likely suffer from
A) non-response error.
B) measurement error.
C) coverage error.
D) non-probability sampling.

Question

Quizplus · Accepted Answer

The method suffers from coverage error because it only includes customers who have filed a complaint, thus not representing all customers who purchased the DVD player.

TABLE 7-5 The Manager of the Customer Service Division of a Major