TABLE 7-5
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 7-5, if a customer survey questionnaire is included in all the DVD players made and sold by the company over the past 12 months, this method of collecting data will most like suffer from
A) nonresponse error.
B) measurement error.
C) coverage error.
D) nonprobability sampling.

Question

Quizplus · Accepted Answer

The method of including a customer survey questionnaire in all DVD players suffers from nonresponse error, as there is no guarantee that all customers will respond to the survey. Those who are dissatisfied with the product may be more likely to respond, skewing the results.

TABLE 7-5 The Manager of the Customer Service Division of a Major