Johnson Farm Products has decided to expand its traditional business with farmers in order to include home gardeners.This change is not met with enthusiasm by the sales personnel,who have had good long-term relationships with farmers in the area.You know that the change will be difficult if you cannot overcome the resistance of the sales personnel and get their cooperation. You have brought in a local agent to explain demographics and the changing nature of the area in which you live.The method for overcoming resistance that you have chosen is:

Question

Quizplus · Accepted Answer

The best choice for overcoming resistance in this scenario is education and communication. Bringing in a local agent to explain the changing demographics and nature of the area to the sales personnel can help them understand why expanding to home gardeners is necessary for the business's growth. This will help to alleviate their concerns and encourage their cooperation in the expansion. Participation and negotiation are not necessarily applicable in this situation, and manipulation and co-optation are not ethical ways to approach the situation.

Johnson Farm Products Has Decided to Expand Its Traditional Business