The emotional or feeling segment of an attitude is known as the ________ component.
A)evaluative
B)cognitive
C)behavioural
D)affective

Question

Quizplus · Accepted Answer

The affective component of an attitude is the emotional or feeling aspect of it. The evaluative component refers to the individual's overall evaluation or judgment of the attitude object, the cognitive component refers to the beliefs or thoughts about the attitude object, and the behavioral component refers to the actions or behaviors taken towards the attitude object.

The Emotional or Feeling Segment of an Attitude Is Known