ABC Incorporated feels that there is a need for a new kind of vacuum cleaner in the market.To generate new product concepts, they have decided to invite twenty to thirty consumers to discuss the problems associated with the product-use situation.ABC is using benefit structure analysis to generate new product concepts.

Question

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ABC Incorporated is using a focus group, not benefit structure analysis, to generate new product concepts by discussing problems associated with the product-use situation with consumers.

ABC Incorporated Feels That There Is a Need for a New