Test markets can be monitored to track competitive reactions and their impact on the market response.
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Q15: The disadvantage of store audit data in
Q16: A CDSM controlled-distribution scanner market) provides no
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Q18: In comparison to test markets, laboratory test
Q19: ABC Incorporated is test marketing a product
Q21: In DAR, a viewer is not recorded
Q22: A forecast by geographic area might prove
Q23: The information requirements for share oriented and
Q24: DAR would not be classified as an
Q25: Sell-in test markets are cities in which
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