The information requirements for share oriented and profit oriented strategies are the same.
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Q18: In comparison to test markets, laboratory test
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Q20: Test markets can be monitored to track
Q21: In DAR, a viewer is not recorded
Q22: A forecast by geographic area might prove
Q24: DAR would not be classified as an
Q25: Sell-in test markets are cities in which
Q26: A CDSM controlled-distribution scanner market) costs about
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Q28: The result of the benefit structure analysis
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