A CDSM controlled-distribution scanner market) costs about the same as a full test market but provides much more control and the flexibility to do more experimenting.

Question

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A CDSM (Controlled Distribution Scanner Market) typically costs less than a full test market and offers more control and flexibility for experimenting, making it a cost-effective alternative for market testing.

A CDSM Controlled-Distribution Scanner Market) Costs About the Same as a Full