To test a new product concept, the researcher must obtain reactions from prospective customers.

Name: To test a new product concept, the researcher must obtain reactions from prospective customers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

To determine the viability of a new product concept, it is important to obtain feedback from potential customers to gauge their reactions and likelihood of purchase. This can be done through market research methods such as surveys, focus groups, or product testing.

To Test a New Product Concept, the Researcher Must Obtain