The results of a product test are potentially more valid and reliable than those obtained in a concept testing situation, and for this reason an organization can justify a more complete and elaborate test.
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Verified
Q4: It is generally expected that a concept
Q5: When selecting areas for test markets, efforts
Q6: Need research is concerned with finding out
Q7: Strong evidence that a product will be
Q8: To test a new product concept, the
Q10: In selecting test cities, a researcher should
Q11: Merging several concept alternatives into one test
Q12: The laboratory test market includes a simulated
Q13: In a laboratory test, market repeat purchase
Q14: In most cases, the dominant purpose of
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