The results of a product test are potentially more valid and reliable than those obtained in a concept testing situation, and for this reason an organization can justify a more complete and elaborate test.

Question

Quizplus · Accepted Answer

Product testing involves testing the actual physical product, whereas concept testing involves testing the idea or concept. As a result, product testing provides a more accurate representation of how the product will perform in the market and can therefore justify a more extensive testing process.

The Results of a Product Test Are Potentially More Valid