A copy test will be more valid if

Question

Quizplus · Accepted Answer

All three options (A, B, and C) would increase the validity of the copy test. Using a finished commercial instead of a mock-up would more accurately represent how the ad would be seen in real life, embedding the commercial in a program would mimic a more realistic viewing context, and testing the exposure at home would reflect how the majority of people would likely view the ad. Therefore, using all three strategies together would result in the most valid copy test.

A Copy Test Will Be More Valid If