Which of the following statements about ASSESSOR is true?
A) It provides results faster and less expensively than a test market.
B) It offers a good deal of flexibility in the selection of the marketing variables to be studied.
C) It assumes that preference data and purchase and repurchase decisions are valid predictors of what would actually happen in the marketplace.
D) It is a laboratory test market method.
E) All of these are true.
Correct Answer:
Verified
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