Which of the following are possible measurements for evaluating consumer product test markets?

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All of these are possible measurements for evaluating consumer product test markets. Warehouse withdrawals can indicate how much of the product is selling, store audits can measure how the product is being displayed and promoted, shipments can show how much product is being ordered and distributed, and trial purchase can assess consumer satisfaction and repeat purchase intentions.

Which of the Following Are Possible Measurements for Evaluating Consumer