XYZ Incorporated Is in the Process of Developing a New

XYZ Incorporated is in the process of developing a new product.They currently have a verbal description and a rough idea of the brand name, packaging, and advertising approach.The next stage in the process would be

A) generation of a tangible product concept.
B) evaluation and development of the new product concept.
C) evaluation and development of the actual product.
D) pilot production and test marketing.
E) test marketing.