Which of the following statements about ASSESSOR is true?

Question

Quizplus · Accepted Answer

- A) ASSESSOR provides results faster and at a lower cost as compared to traditional test markets, making it a cost-effective option.
- B) ASSESSOR allows for flexibility in the selection of marketing variables to be studied, making it customizable to specific research needs.
- C) ASSESSOR uses preference and purchase data to predict actual marketplace behavior, which is a valid methodology.
- D) ASSESSOR is not a laboratory test market method, as it doesn't involve a physical market setting. 
Thus, all of these statements are true about ASSESSOR.

Which of the Following Statements About ASSESSOR Is True