MDS Incorporated has sent out questionnaires to respondents to rank five brands of toothpaste on their ability to clean and whiten, to prevent decay, and to freshen the mouth.MDS Incorporated is using an attribute-based approach.

Question

Quizplus · Accepted Answer

The attribute-based approach involves asking respondents to evaluate products based on specific attributes or characteristics, such as cleaning and whitening ability, decay prevention, or freshness. In this scenario, MDS Incorporated is using this approach by asking respondents to rank five brands of toothpaste based on these specific attributes.

MDS Incorporated Has Sent Out Questionnaires to Respondents to Rank