In the economic theory of consumer behavior, a basic underlying assumption is that of non-satiation the consumer would always like to have more).Under this assumption, the ideal object would be represented by an ideal vector or direction rather than an ideal point in the space.

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The statement correctly describes the assumption of non-satiation in economic theory of consumer behavior. This assumption implies that consumers always prefer more of a good rather than less, and thus an ideal object would be represented by a direction rather than a point.

In the Economic Theory of Consumer Behavior, a Basic Underlying