When each attribute is considered independently, respondents tend to indicate that only a few attributes are important.
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Q23: If all of the possible levels of
Q24: The output of MDS is the location
Q25: Respondents who are overwhelmed by a ranking
Q26: In the full profile approach, respondents may
Q27: The independent variable in conjoint analysis is
Q29: Conjoint analysis assumes interaction between attributes.
Q30: Conjoint analysis, although intuitively appealing, has been
Q31: The greater the difference between the highest
Q32: In conjoint analysis, respondents are given product
Q33: In theory, before respondents can knowledgeably make
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