In theory, before respondents can knowledgeably make trade-offs, they must compare different attributes and evaluate the desirability of the various levels of each attribute.

Question

Quizplus · Accepted Answer

This is true. To make informed trade-offs, respondents must be able to understand and evaluate the different attributes involved in a decision, such as price, quality, and features. Only then can they determine which option offers the best value for their specific needs and preferences.

In Theory, Before Respondents Can Knowledgeably Make Trade-Offs, They Must