Which of the following statements is not true?
A)Conjoint analysis is termed an analysis of interdependence technique.
B)Conjoint analysis requires a respondent to evaluate a concept in terms of overall liking, intention to buy, or rank order of preference compared to other concepts.
C)Using conjoint analysis, a researcher can identify optimal levels of attributes for new products.
D)Conjoint analysis decomposes the consumer's overall judgment into utilities that represent the worth of each level of each attribute relative to the other levels.

Question

Quizplus · Accepted Answer

Conjoint analysis is actually considered a dependent technique because it examines how respondents evaluate potential product attributes and the levels of those attributes to determine the preferred product configuration. It does not analyze the interdependence among variables but rather looks at how individual parts of a product contribute to the overall preference.

Which of the Following Statements Is Not True