Working with MDS includes all the following problems except:
A)when more than two or three dimensions are needed, the usefulness is reduced.
B)perceptual mapping has not been proven to be reliable across different methods.
C)the interpretation of dimensions is difficult since several attributes are involved.
D)maps are not usually based on groups that are aggregated with respect to their familiarity with products, usage levels and attitudes.

Question

Quizplus · Accepted Answer

Explanation: Option D is not a problem associated with MDS. MDS maps can indeed be based on groups aggregated by familiarity, usage levels, and attitudes, which can actually enhance the analysis.

Working with MDS Includes All the Following Problems Except