Question 1

Which of the following statements concerning probability sampling is not true?

Accepted Answer

The answer of Which of the following statements concerning probability...

Question 2

Probability sampling involves which of the following should be considered? 
a) the target populations should be specified 
b) the method for sample selection 
c) sample size determination 
d) nonresponse problem
e) all of the above

Accepted Answer

The answer of Probability sampling involves which of the following...

Question 3

When a sampling frame is larger than a population but contains all the population study objects, this is Termed 
a) superset problem 
b) subset problem 
c) intersection problem 
d) none of the above

Accepted Answer

The answer of When a sampling frame is larger than...

Question 4

The advantage of probability over non-probability sampling is that the researcher can

Accepted Answer

The answer of The advantage of probability over non-probability sampling...

Question 5

Linda Evans wants to do a study involving the population of Houston.She, therefore, divided the city into homogenous areas at random and drew a sample of 10 areas where she interviewed all households.This is an example of 
a) stratified sampling 
b) cluster sampling 
c) judgmental sampling 
d) multiplicity sampling.
e) systematic sampling

Accepted Answer

The answer of Linda Evans wants to do a study...

Question 6

Selection of every tenth subscriber to the New York Times is an example of

Accepted Answer

This is an example of systematic sampling, where every tenth subscriber is chosen systematically.

Question 7

A subset problem is characterized by which of the following? 
a) population is larger than the sampling frame 
b) sampling frame is larger than the population 
c) some overlap of sampling frame and population 
d) none of the above

Accepted Answer

The answer of A subset problem is characterized by which...

Question 8

Which of the following sets of sampling techniques contains only probability sampling technique? 
a) simple random sampling, stratified sampling, cluster sampling 
b) stratified sampling, judgmental sampling, systematic sampling 
c) convenience sampling, judgmental sampling, quota sampling 
d) quota sampling, cluster sampling, simple random sampling

Accepted Answer

The answer of Which of the following sets of sampling...

Question 9

It is possible for on-line and traditional research methods to yield similar results Multiple Choice

Accepted Answer

It is possible for on-line and traditional research methods to yield similar results if they are both designed and executed properly. However, there may be differences in the sample or population being studied, as well as potential biases or limitations in each research method.

Question 10

Which of the following is the most cost-effective probability sampling technique? 
a) stratified 
b) systematic 
c) cluster 
d) quota

Accepted Answer

The answer of Which of the following is the most...

Question 11

Which of the following sampling techniques represents an attempt to increase sampling net efficiency by increasing accuracy at a faster rate than costs? 
a) stratified sampling 
b) systematic sampling 
c) cluster sampling 
d) multistage sampling.

Accepted Answer

The answer of Which of the following sampling techniques represents...

Question 12

Compared to simple random sampling, the precision of systematic sampling from a sampling frame monotonically ordered on a variable related to the dependant variable is 
a) the same 
b) greater 
c) less 
d) cannot tell

Accepted Answer

The answer of Compared to simple random sampling, the precision...

Question 13

Which of the following is an example of sampling frame? 
a) one respondent 
b) a telephone directory 
c) the Bayesian approach 
d) none of the above

Accepted Answer

The answer of Which of the following is an example...

Question 14

"Heterogeneity within and homogeneity between" is the ideal state for 
a) cluster sampling 
b) stratified sampling 
c) disproportionate sampling 
d) judgmental sampling 
e) a and b

Accepted Answer

The answer of "Heterogeneity within and homogeneity between" is the...

Question 15

In an international context, sampling may take place at a number of geographical levels.

Accepted Answer

Sampling can take place at a range of geographical levels, including at a local, national or international level.

Question 16

Which of the following sampling techniques employs both probability and non-probability sampling in selecting study objects ? 
a) multi-stage sampling 
b) double sampling 
c) sequential sampling 
d) snowball sampling

Accepted Answer

The answer of Which of the following sampling techniques employs...

Question 17

A sampling frame is 
a) the list of elements included in the sample 
b) the list of items to be sampled from 
c) usually provides biased statistics 
d) is a form of non-probability sampling 
e) none of the above.

Accepted Answer

The answer of A sampling frame is 
a) the list...

Question 18

The object of sampling is to obtain data that is representative of the population.

Accepted Answer

The objective of sampling is to collect a small amount of data that represents the entire population accurately.

Question 19

Ronny Reagy divides the population of the purchaser of missile X into heavy and light users and then he samples from those groups.This is an example of ___________ sampling.
a) cluster 
b) random 
c) judgmental 
d) stratified 
e) quota

Accepted Answer

The answer of Ronny Reagy divides the population of the...

Question 20

In international marketing research, non-probability sampling methods are more frequently used than probability sampling methods.

Accepted Answer

Non-probability sampling methods such as convenience sampling, judgmental sampling and quota sampling are often used in international marketing research due to the practical and cost limitations in obtaining representative samples. Probability sampling methods such as simple random sampling, systematic sampling and stratified sampling are less frequently used due to the complexity and expense involved in their implementation.

Quiz 14: Sampling Fundamentals

Which of the following statements concerning probability sampling is not true?

Probability sampling involves which of the following should be considered? a) the target populations should be specified b) the method for sample selection c) sample size determination d) nonresponse problem e) all of the above

When a sampling frame is larger than a population but contains all the population study objects, this is Termed a) superset problem b) subset problem c) intersection problem d) none of the above

The advantage of probability over non-probability sampling is that the researcher can

Selection of every tenth subscriber to the New York Times is an example of

A subset problem is characterized by which of the following? a) population is larger than the sampling frame b) sampling frame is larger than the population c) some overlap of sampling frame and population d) none of the above

It is possible for on-line and traditional research methods to yield similar results Multiple Choice

Which of the following is the most cost-effective probability sampling technique? a) stratified b) systematic c) cluster d) quota

Which of the following sampling techniques represents an attempt to increase sampling net efficiency by increasing accuracy at a faster rate than costs? a) stratified sampling b) systematic sampling c) cluster sampling d) multistage sampling.

Compared to simple random sampling, the precision of systematic sampling from a sampling frame monotonically ordered on a variable related to the dependant variable is a) the same b) greater c) less d) cannot tell

Which of the following is an example of sampling frame? a) one respondent b) a telephone directory c) the Bayesian approach d) none of the above

"Heterogeneity within and homogeneity between" is the ideal state for a) cluster sampling b) stratified sampling c) disproportionate sampling d) judgmental sampling e) a and b

In an international context, sampling may take place at a number of geographical levels.

Which of the following sampling techniques employs both probability and non-probability sampling in selecting study objects ? a) multi-stage sampling b) double sampling c) sequential sampling d) snowball sampling

A sampling frame is a) the list of elements included in the sample b) the list of items to be sampled from c) usually provides biased statistics d) is a form of non-probability sampling e) none of the above.

The object of sampling is to obtain data that is representative of the population.

Ronny Reagy divides the population of the purchaser of missile X into heavy and light users and then he samples from those groups.This is an example of ___________ sampling. a) cluster b) random c) judgmental d) stratified e) quota

In international marketing research, non-probability sampling methods are more frequently used than probability sampling methods.