A rule-of-thumb in selecting the number of response categories is to give the respondent a choice of at least nine.Fewer than nine categories will not capture individual differences, particularly in a telephone interview.
Correct Answer:
Verified
Q1: Open-ended questions are generally easier for a
Q3: Open-ended questions are harder to develop and
Q4: The appearance of a questionnaire is particularly
Q5: Closed-response questions have an advantage over open-ended
Q6: There are arguments for and against the
Q7: The split ballot technique involves the use
Q8: Preceding questions establish a frame of reference
Q9: Responses to an open-ended question will not
Q10: Respondents in a pretest need not be
Q11: A researcher who is unfamiliar with the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents