The ranking task in rank-order scales corresponds to the process that a buyer goes through when making direct comparisons among available alternatives.

Question

Quizplus · Accepted Answer

The ranking task in rank-order scales involves ranking the available alternatives in order of preference, which is similar to the process a buyer goes through when making direct comparisons among options before making a purchasing decision. Therefore, the statement is true.

The Ranking Task in Rank-Order Scales Corresponds to the Process