Constant sum scales are used when many objects are involved because respondents find it easy to sum to one hundred.
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Q20: The cognitive component of an attitude represents
Q21: Profile analysis is also called the method
Q22: In paired comparisons, objects to be ranked
Q23: Construct validity can be considered before discriminant
Q24: One of the advantages of profile analysis
Q26: The ranking task in rank-order scales corresponds
Q27: The development of semantic differential scales requires
Q28: Virtually any attitude scaling technique can be
Q29: One of the limitations of paired comparisons
Q30: An assumption of the Likert scaling method
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