Which of the following is not a reason that market researchers are likely to use measurements of attitude in place of behavior?
A)It is easier to ask attitude questions than to observe and interpret behavior.
B)Attitude measurements can be used to diagnose or to explain issues of interest to researchers.
C)It is always better to ask about attitudes than to observe actual behavior.
D)Attitudes are believed to be the precursors of behavior.
E)All of these are reasons for this.

Question

Quizplus · Accepted Answer

Option C is incorrect as it makes a blanket statement that it is always better to ask about attitudes than to observe actual behavior. This is not necessarily true as behavior can provide more accurate and reliable information in certain situations. Options A, B, and D are all valid reasons for market researchers to use measurements of attitude.

Which of the Following Is Not a Reason That Market