The measure of a person's overall feelings toward an object, situation, or person on a like-dislike or favorable-unfavorable scale is called the
A)affective component or liking component.
B)action component.
C)cognitive component.
D)none of the above.

Question

Quizplus · Accepted Answer

The affective component or liking component is the measure of a person's overall feelings toward an object, situation, or person on a like-dislike or favorable-unfavorable scale. The action component refers to the intention to approach or avoid the object, situation, or person. The cognitive component refers to the beliefs and knowledge a person has about the object, situation, or person. Therefore, choice A is the most appropriate answer.

The Measure of a Person's Overall Feelings Toward an Object