Question 1

In continuous rating scales, the respondents rate the objects by placing a mark at the appropriate position on a line that runs from one extreme of the criterion variable to the other.

Accepted Answer

This statement accurately describes continuous rating scales.

Question 2

Dividing a fixed number of units among product categories to reflect relative preference is using a method called 
a) paired comparison scaling 
b) constant sum scaling 
c) Thurstone scaling 
d) interval scaling 
e) none of the above

Accepted Answer

The answer of Dividing a fixed number of units among...

Question 3

What component of the attitude would be measured by the following question? "What airlines do you know of that fly from San Francisco to Denver?" 
a) The cognitive component 
b) The affective component 
c) The liking component 
d) The action component 
e) None of the above

Accepted Answer

The answer of What component of the attitude would be...

Question 4

Generalizability refers to the ease of scale administration and interpretation in different research settings and situations.

Accepted Answer

Generalizability refers to the extent to which findings from a study can be applied to different settings and populations. It is important for research to have high generalizability in order to ensure that the results are applicable and relevant to real-world situations. Ease of scale administration and interpretation can contribute to generalizability by making it easier to collect data in different settings and compare results across different populations.

Question 5

An attitude measure is valid if it measures what it is supposed to measure.

Accepted Answer

Validity refers to the extent to which a measure assesses what it is intended to assess. Therefore, an attitude measure is considered valid if it measures what it is supposed to measure.

Question 6

The scaling that permits most sophisticated statistical analysis is

Accepted Answer

Ratio scaling provides the most sophisticated level of measurement, as it not only provides an ordered ranking of variables but also allows for meaningful comparisons of differences between variables using a fixed unit of measurement (such as weight or height). This allows for advanced statistical techniques such as regression analysis and ANOVA.

Question 7

Scaling is the process of creating a continuum on which objects are located according to the amount of the measured characteristic that the object possesses.

Accepted Answer

Scaling involves placing objects on a continuum based on their degree of possession of a measured characteristic.

Question 8

When dealing with an interval scale such as Fahrenheit temperature, it is correct to say 
a) the difference between 90 and 30 is three times the difference between 40 and 20 
b) 60 is three times as hot as 20 
c) both a and b are correct 
d) none of the above are correct

Accepted Answer

The answer of When dealing with an interval scale such...

Question 9

Measurement can be defined as a standardized process of assigning numbers or other symbols to certain characteristics of the objects of interest according to pre-specified rules.

Accepted Answer

This is an accurate definition of measurement.

Question 10

Profile analysis is an application of the semantic differential scale.

Accepted Answer

Profile analysis is a method of analyzing and interpreting data from semantic differential scales.

Question 11

If a scale is successful in measuring what it is supposed to measure, it is said to be 
a) robust 
b) generalizable 
c) reliable 
d) valid

Accepted Answer

The answer of If a scale is successful in measuring...

Question 12

Comparisons of absolute magnitude are possible with an interval scale.

Accepted Answer

Absolute magnitude comparisons require a ratio scale because it involves comparing actual quantities that have a true zero point, unlike an interval scale which lacks a true zero and is used for differences in temperature or dates.

Question 13

The advantage of a Q sort scaling is that a small number of groups or piles can be used to increase the reliability of the results.

Accepted Answer

Q sort scaling involves sorting items into a distribution across categories, and using more categories or piles typically increases the reliability and precision of the sorting process, not fewer.

Question 14

Itemized category sales may include 
a) scales in which only the polar categories are labeled 
b) scales in which a judgement comparison is not required 
c) scales in which the respondent is forced to make a choice or is given a provision to indicate "don't know" 
d) scales in which the favorable and unfavorable categories are equal 
e) all of the above

Accepted Answer

The answer of Itemized category sales may include 
a) scales...

Question 15

The advantage of a comparative scale is that the reference point is clear; hence, uniform reference point is possible.

Accepted Answer

The answer of The advantage of a comparative scale is...

Question 16

The funny faces scale is an example of a pictorial scale.

Accepted Answer

The statement is true. The funny faces scale uses pictures of different facial expressions to indicate a range of emotions or levels of agreement/disagreement.

Question 17

Mathematically, reliability can be represented as the product of validity and relevancy.

Accepted Answer

Mathematically, reliability is represented as the consistency or stability of a measure over time and across different situations. It is not directly related to validity or relevancy, although these factors can influence the reliability of a measure. Therefore, reliability cannot be represented as the product of validity and relevancy.

Question 18

The ability to discriminate among meaningful differences in attitudes is sensitivity.

Accepted Answer

Sensitivity refers to the ability to perceive and differentiate meaningful differences in attitudes or experiences.

Question 19

Relevancy refers to how relevant the attitude measure is in the present study.

Accepted Answer

Relevancy generally refers to how pertinent or applicable something is to the matter at hand, not specifically to attitude measures in a study.

Question 20

A test-retest or parallel forms approach will help determine 
a) construct validity 
b) concurrent validity 
c) reliability 
d) face validity 
e) none of the above

Accepted Answer

The answer of A test-retest or parallel forms approach will...

Quiz 11: Attitude Measurement