Qualitative research methods are used when it is not possible or desirable to obtain information from respondents using formal or fully structured methods.

Question

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Qualitative research methods are used to gather in-depth understanding of a phenomenon or behavior in its natural setting, through observation, interviews, case studies, and focus groups. These methods are less structured and allow for more open-ended responses, as compared to quantitative methods that use closed-ended survey questions and numerical data analysis. Qualitative research is useful when exploring sensitive or complex topics, or when trying to uncover new insights or perspectives from participants.

Qualitative Research Methods Are Used When It Is Not Possible