A focus group moderator should avoid the use of jargon or technical terms when dealing with an unsophisticated group.

Name: A focus group moderator should avoid the use of jargon or technical terms when dealing with an unsophisticated group.
Brand: Quizplus
Rating: 4.8 (28 reviews)

Question

Quizplus · Accepted Answer

Using jargon or technical terms can be confusing and may hinder the participants' understanding and ability to provide useful feedback. A focus group moderator should ensure clear communication and avoid using language that is not familiar to the group.

A Focus Group Moderator Should Avoid the Use of Jargon